Zlatan Ibrahimovic and the Power of Tattoos!
In a world where tattoos are a common sight it is easy to forget the power which they hold and the message they can convey.
But on February 14th 2015 in a match against Caen, PSG footballer Zlatan Ibrahimovich reminded us that such an awesome art form as tattooing can play a crucial role in drawing attention to global issues.
Stepping out onto the pitch Ibra looked as calm and collected as ever and in true Zlatan style a goal soon followed, and it was what came next that shocked sports reporters, journalists and fans around the world. Lifting his shirt in celebration of scoring Ibra revealed 50 new tattoos!! Now, Ibra and tattoos are by no means new acquaintances, the Swedish striker already has a number of tattoos spread across his chest and back but these 50 new tattoos were names, names representing all manner of people who go hungry in the world and that are being helped by the United Nations World Food Program.
Sadly for Ibra his powerful gesture was soon followed by a yellow card for removing his shirt!
After the match it was revealed that Ibra's new tattoos were only temporary, yet this in no way diminishes the nature of the remarkable footballing moment and the sign that tattoos have a place to play in spreading awareness for global issues. When the tattoos were first revealed social media went wild and sports papers across the world reported on the unusual occurrence and in doing so brought awareness to what Ibra and his new ink were representing, the WFP. Clearly tattoos are a brilliant way to grab peoples attention and get them interested in what's going on, if Ibra had simply worn a t-shirt with the same names printed on it would it have had the same effect as his tattoos? ...Probably not...
Perhaps then one of the successes of the WFP's and Ibra's campaign was showing how tattoos are a great way to spread your message and draw vast attention in little time! You can check out the official video for the campaign here!! Tattoos are a fantastic form of self-expression and an equally powerful tool of communication, and it is great to see organisations taking advantage of an amazing art form to spread there message that could change the world!