Middle Eastern Coca-Cola Ad Tackles Labelling on Tattooed People
Titled “Remove Labels This Ramadan,” this Coca-Cola ad aims to break down labels for the holiday and..
Instead focus on actual connections with people based on their personalities rather than their appearance. They included a heavily tattooed man, Coca-Cola writes in the caption:
“It takes just seven seconds to build a prejudice based on someone's appearance. This Ramadan, Coke invited six strangers to an Iftar* in the dark. See what they discovered and how it changed the way they see the world.” (*The meal eaten by Muslims after sunset during Ramadan.)
With the help of infrared cameras, the men carry on talking about themselves, finding more about the person talking and focusing on what they're like since what they look like isn't part of the equation here.
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The men laughed around, taking wild guesses of what each probably looked like.