Celebrating The Diversity Of Feminine Beauty With Powerful Photographs
The idea of femininity, despite the changing times, is still quite limited to what the media had taught us.
That limited perception is what photographer Logan Norton wants to break.
For the project Fort Ord: Beauty, Logan Norton photographs 109 women from all walks of life at the abandoned Fort Ord military base in Marina, California. Norton wanted to break down the generally narrow perception of femininity in the modern age by exhibiting women of diverse races, shapes, and ages, all representing femininity and beauty. Logan wants to show how beauty may be subjective, but not limited.
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What's something that intrigued us? The constant presence of tattoos on Logan's subjects. What makes it such a big deal is how body modifications such as tattoos and piercings are making their way into the norm, or what's considered typical—not the type of thing that should raise eyebrows for the small-minded reasons.
Tattoos are usually perceived as something worn by ‘creative types’ of women or those with ‘alternative lifestyles.’ But that's not the case here. With the focus on femininity and beauty, tattoos have become merely details to the beauty of the women. They're not who the women are, but merely a part of it. Hence, it's yet another thing that makes them beautiful, rather than objects of uncalled-for curiosity.
Logan writes on the idea of the project:
With my Fort Ord: Beauty project, I am striving to use photographic images to present a vision of modern femininity that moves away from traditional stereotypes. I am attempting to create a visual definition of this concept that reaches far beyond popular representations of femininity to one that embraces a much larger reality. In order to accomplish this I will be photographing over 100 women from all walks of life, each of whom presents a unique look at what femininity is.
He further explains why he chose the old Fort Ord Military Base as it ‘provide[s] an engaging contrast to the beauty of each woman being photographed.’ He also mentioned that the place is seeing a process of reclaiming by nature, which only enhances the settings, giving the shoot an intriguingly contrasting semblance.
Logan Norton teams up with No More Tears, a a non-profit organization that aid domestic violence victims and get them back to their feet, more empowered and stronger. 100% of the proceeds that will go directly to NMT.
The Fort Ord: Beauty series will be compiled in ah high-quality 8"x10" hardcover photography book by the end of the project featuring all 109 women photographed.
Although the centre point of this project was to challenge Logan's own perceptions, he also hopes that this gives way to widening others' view on what femininity ought to be, and develop a larger scope on the diversity of women.
Visit the Fort Ord: Beauty project site.