Sephora Spain created a spectacular digital campaign to launch Kat Von D's beauty line ... and you're gonna want to see it.
Nowadays projection mapping has become a real phenomenon, and the uses of this technology are endless - especially when it comes to performance art. You might have seen projection mapping technology at work during Lady Gaga's Bowie Tribute at the 2016 Grammys...remember the lightning bolts and spiders?
Well before that, there was this. Sephora and celebrity artist Kat Von D created the first ever live performance that used her face to animate elaborate makeup looks using projection mapping. The show was performed by Kat herself whose facial tattoos were covered in "Lock-It Foundation" from her line - to create the perfect blank canvas. The animated projection adapted to Kat's face as it morphed into digital make-up looks, flowers, butterflies, galaxies, and various architectural-inspired designs, all in real time. The future is now, people.
Words can't accurately describe the performance. You'll just have to see for yourself...