Whole Foods 365 is unveiling some new schemes to lure in younger buyers...
Oh yeah, you're reading it correctly. In an attempt to gain lost support over the last year (due to a very public pricing scandal) Whole Foods is making plans to get millennial consumers back into their stores. Alongside Gluten-Free bread rolls and raw organic almond butter you might also have the opportunity to get your very own handcrafted tattoo.
If all goes according to plan, Whole Foods will partner with third-party vendors and suppliers in it's "365 by Whole Foods Market" spin-off chain which will sell comparatively similar products as Whole Foods, but at a cheaper price-point for the budget-conscious. In the effort to target millennials, they hope to offer a smorgasbord of varying vendors to make 365 a more "hip, cool" environment.... by including in-store tattoo parlors.
In a nut-shell there's going to be a store that's just like Whole Foods, brought to you by Whole Foods for people who can't afford Whole Foods... where you can have a tattoo with your discount Kale and Quinoa salad. So if you didn't think the tattoo industry was over-saturated enough, make way for clueless corporate America.
The first store will be opened in Los Angeles in May.