If you give a shit at all about makeup, chances are high that you own something from Urban Decay. Since it's birth in 1996, the brand has been a staple in the beauty industry- priding itself in it's unique, edgy presentation and cult products.
Do those adjectives sound familiar? Like, perhaps in terms of describing a certain heavily tattooed DJ-turned-actress who recently rose to astronomical fame with her acting debut on a particular Netflix series about women in jail? Unique? Edgy? Cult-status? Yes. I am talking about Ruby Mothafuckin' Rose.
Well, given these blatant similarities- it makes perfect sense that Urban Decay has chosen Rose as the new face of the brand. A promotional photo was recently released along with the announcement of the partnership- and goddamn, she looks amazing.
A rep for the beauty brand spoke of the collaboration. "Everything Urban Decay does is feminine, dangerous, and fun — and with her badass look, f***-it attitude and playful spirit, Ruby nails what that means to us."
And there you have it. Anything Ruby Rose is involved in- we're down with. Can't wait to see what they come up with together.