This is how it works: instead of the skin, the artists create tattoo designs on leather. Further, their creativity is converted into different accessories or clothing: bags, briefcases, belts, purses, coats, jackets and wallets. Then, these products are sold worldwide with premium prices.
Prison Art was founded in 2003 by Jorge Cueto and the first boutique was opened in San Miguel de Allende. Now you can find five stores located all around the country - San Miguel de Allende, Cancun Airport, downtown Mexico City, Playa del Carmen, and the Presidente Masaryk Av.
"[There are] no opportunities and decent work, and for many, joining the ranks of crime is the only way out."
It's somewhat therapeutic and a great way for the inmates to be creative, earn some money, and keep away from getting back to the criminal path. The artists make $400 a month, on average. Prison Art foundation has given jobs for about 200 inmates who feel thankful to be able to help their families instead of asking for help.