VIDEO - Changing Tattooed Beauty Standards in India

The women of the Apatani tribe were famous for their face tattoos, but the beauty standards of the new generation are changing.

fleur7 months ago in TattoodoTV

During the last two decades the practice of face tattoos and nose plugs has become less and less popular among the Indian tribe located in Ziro Valley, Northeast India. The filmmakers Matteo Vegetti and Sarah Trevisol skillfully capture the essence of the changing culture when interviewing Bullo Dith, Apatani elder.

Kerti SuurFrom Tattoodo App
Apatani women with faded face tattoos and nose plugs #tattooedbeauty #changingculture #change #culture #facetattoo #noseplugs #india #apatanitribe
Apatani women with faded face tattoos and nose plugs #tattooedbeauty #changingculture #change #culture #facetattoo #noseplugs #india #apatanitribe

The elder of the tribe sadly talks about how the young members refuse to acknowledge the old culture and how the shift towards more modern beauty look without any tattoos was just unexpectedly decided for. She thinks that tattoos and nose plugs gave them an edgy, different look to stand out.

"Our people, the Apatani, even my daughter, have (surgically) removed the tattoos"

You can watch the full short film below: