VIDEO - Changing Tattooed Beauty Standards in India

By Kerti Suur - 
VIDEO - Changing Tattooed Beauty Standards in India

The women of the Apatani tribe were famous for their face tattoos, but the beauty standards of the new generation are changing.

During the last two decades the practice of face tattoos and nose plugs has become less and less popular among the Indian tribe located in Ziro Valley, Northeast India. The filmmakers Matteo Vegetti and Sarah Trevisol skillfully capture the essence of the changing culture when interviewing Bullo Dith, Apatani elder.

Apatani women with faded face tattoos and nose plugs #tattooedbeauty #changingculture #change #culture #facetattoo #noseplugs #india #apatanitribe

The elder of the tribe sadly talks about how the young members refuse to acknowledge the old culture and how the shift towards more modern beauty look without any tattoos was just unexpectedly decided for. She thinks that tattoos and nose plugs gave them an edgy, different look to stand out.

"Our people, the Apatani, even my daughter, have (surgically) removed the tattoos"

You can watch the full short film below:

androidapplearrow-right arrow-rounded arrowavatar-followavatar-hollowavatar-unfollowavatar burger-searchcaretcheckmark closecomment-filled cross-fashioncrossdone exitfacebook hearticoninstagram like-filled Likelistlocation-hollow location mediumnext pin-filled play previous review-star Path 2save-plusSavescroll-downsearch shareshareEmail shareFacebook sharePinterest shareTwitter Combined ShapeCreated with Sketch. star studio-simpleGo to studio icontag-button user-lockverified website youtubezoom-in zoom-out