Made To Fit: Technology and Fashion Combine for Custom Fitted T-Shirts

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Made To Fit: Technology and Fashion Combine for Custom Fitted T-Shirts

When you put together a good tattoo and a fresh, fitted t-shirt the result is a classic look that can't be denied.

There are few art forms as inherently personal as a tattoo. The best are bespoke pieces of art, curated by the customer in collaboration with an artist. The design flows with the contours of the canvas’ particular body shape; the imagery and color palette reflect the customer’s unique sensibilities and personal history.

Over the years, commercial, westernized tattooing has elevated from being crudely drawn images picked off of a wall and scrawled onto the bodies of sailors in port cities, to custom, personalized designs expertly crafted by world-class artists.


At the same time, the most pervasive form of our personal aesthetic, clothing, often  lacks that level of customization. We buy off-the-rack items that are designed to kind of fit as many people as possible, but never truly fit anyone. A proper fit requires a personal touch, customized to the individual to fit their unique shape and sensibilities.

Our crew at Tattoodo know the value of a good T-shirt. A simple, neutrally colored T-shirt provides the perfect juxtaposition to the art that we wear on our skin. But finding the right T-shirt can be a struggle. When you wear a plain tee the materials, fit, and finish need to be just right. Something that used low quality materials or something that’s  ill fitting just looks kind of sloppy. Details matter.

Our quest for the perfect T-shirt may have ended with our fellow Copenhagen startup  Son of Tailor which offers the customization and quality that we’ve been longing for when it comes to our wardrobe staples.

Son of a Tailor celebrates the intersection of technology, fashion, and old-school craftsmanship with their innovative platform. Users that visit the website will learn that each T-shirt is 100% custom fitted, utilizing the customer’s measurements to create a T-shirt that is specifically for them.  

For customers that don’t have their measurements on hand, Son of a Tailor has created an Ideal Size Algorithm that calculates the perfect individual fit based off of height, height, age and shoe size providing a simple, intuitive means for ordering the right product for any individual.

The customization doesn’t stop at the fit, either. Son of a Tailor offers a selection of premium fabrics crafted from extra-long staple cotton in a variety of colors and weights, single stitched or ribbed crew and v neck openings, pockets, and custom embroidery, among other details. All of these options for a T-shirt may seem a bit daunting at first, but the simplicity of the website and helpful customer services makes it a breeze to order. 



In the age of disposable “fast fashion,” not only do we waste money on things of questionable quality that aren’t as flattering on our bodies as they could be, we also waste our natural resources on manufacturing clothing that may only get a few good wears before it winds up in a landfill. Buying the right piece of clothing, guaranteed to fit, made of high quality materials means that you’ll have a clothing staple that will last for years.


If we’re reticent to pick a tattoo design off the wall because we want it to fit our bodies and personalities as individuals, why not treat our clothing the same way?  


This article is produced in partnership with Son of Tailor. To experience the unparalleled fit of a custom tailored t-shirt, visit the website today.  

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