Play It Again analyzes the sticking power of some songs and their abilities to compel people to go so far as to permanently alter their skin with cheesy lyrics.
Alright, already. The truth is, music is great for providing personal and political context. What happened in 2004? Think about it for a second… Yes, George W. Bush was re-elected, and the collective progressive American consciousness felt particularly squashed. In an interview with the A.V. Club, song writer Isaac Brock said he wanted to make a more positive album, again, for personal and political reasons: “Our president is just a fucking daily dose of bad news! Then you've got the well-intentioned scientists telling us that everything is fucked. I just want to feel good for a day. I'd had some friends die, and with Jeremy kind of losing it... After we got out of that dark spot with everything melting down with the band, I just wanted to make a positive record.”
Yes, the song has a positive message, essentially telling everyone to take a chill pill for a second. It has a goofy sound, and an easy to remember chorus, so when it’s late at the bar, it’s easy to scream-sing to your friend. And it’s totally made its way, along with Modest Mouse’s logo, onto the skin of many, many adoring fans.