So if someone hasn’t been tattooed by Cholo how would they know about his work? From his website created using Squarespace. Thanks to the customizable nature of Squarespace sites — there are hundreds of different options to help you make the site that is best for you and your brand — Cholo was able to make the site that works best for his business. “The brief that we tasked ourselves with was to ensure that my shopfront, website, social media and all online elements were all reflective of tattoos that I do. If I describe my tattoos as ‘clean’ and ‘crisp’, then all my socials and touch points to the end consumer have to be that way too – so that’s the feel we went for.”
With his focus clearly on delicate, fine line illustrative blackwork tattoos, Cholo has found a niche where he is thriving. When it comes to social media and his website, Cholo presents his work in a slightly different way than a lot of artists do. “Small tattoos resonate most with my clientele and though their tattoos are very personal to them, I decided that I would strip the personal side of things from the content that I post,” he explains. “I figure, if the design is mine, the story is still theirs to tell and usually they will do this through their own socials and shout out back to me. It’s a partnership with each and every person who works through the door.”
This article has been created in partnership with Squarespace.