Starting a small business is one of the most difficult tasks you could possibly undertake. Besides designing, creating, and curating products, you also have to build your brand’s following as well as package and ship all of the orders BY YOURSELF. It’s no small undertaking, and most of the time, it’s difficult enough just getting it off the ground.
Fortunately, we live in a world where the wacky and wonderful realm of social media can help to build your brand from the ground up, and effectively create an audience that’s not only interested in what you’re creating, they’re specifically looking for it. It also helps when you find yourself smack dab in the middle of Girl Pin Gang, whose main mission is to support other female and genderqueer identifying small artists.
A collective of 60 artists, Girl Pin Gang, is an invite only group whose members harness their combined audiences to create a following that they otherwise wouldn’t have access to. Pretty smart when you think about it, but then again, ladies always are. Patches and pins are the collective’s main appeal, attracting artists that are constantly finding new and innovative ways to create feminist pieces by drawing inspiration from cult classic characters like Dana Scully and Daria to politically relevant phrases like “Nasty Woman.” With a combined audience of nearly 50K and counting, it’s true what they say — ladies helping ladies is a beautiful thing.