As someone who spent six years in the lingerie industry, let me impart upon you one crucial piece of information: women wear lingerie for themselves. Yes, I know, shocking, but it actually can be quite difficult for some people to wrap their minds around. I mean, truth be told, most men don’t actually know or care about the difference between a bra and a bralette, women on the other hand do. For most women, purchasing a nice set of lingerie is equivalent to buying a handsome watch. Does anyone notice it on a daily basis? No, but it makes the wearer feel empowered, and perhaps a little more confident in themselves, and much like a good bra, I can fully support any lingerie company with this ideology.
Based out of Scotland, Julie K. Lingerie is a relatively small indie underpinnings brand. Each piece handmade by Julie herself, the line is a take on a everyday classics, reinventing them in fun new ways. Using sheer mesh, brightly colored lace, and hand crocheted fruit motifs, Julie’s work is truly stunning, but perhaps what is most impressive is her ability to design collections with both comfort and style in mind. Taking inspiration from everyday life, Julie says her designs are inspired by women she’s met.
With a growing fan base of over 60K and counting, it seems Julie is aimed for success, no ifs, ands, or butts.