If you've ever watched a second of WWE programming, you came across a cast of characters ranging from the ordinary, to the odd, to the demonic. The roster of the WWE is made up of extraordinary characters, each with their own quirks and ticks that make them either a massive success or a colossal flop.
The Undertaker is a man who stands at 7 feet tall, wears all black, is somehow related to the demonic and undead (I'm a fan and I can't even really explain it), and has intense and elaborate tattoo sleeves.
Another example of how tattoos benefit a character is seen with the self-proclaimed G.O.A.T., Chris Jericho.
On the complete opposite side of the spectrum, we have John Cena. A goodie-two-shoes type of character that never gives up, no matter how hard the fight. A man that values "Hustle, Loyalty, Respect" so much that the words appear on everyone one of the nearly five million (estimation) shirts he has for sale. He regularly makes appearances on The Today Show, is the worldwide leader for granting wishes with the Make-A-Wish Foundation, and has been the face of the WWE for over a decade.
Obviously this rule doesn’t apply to everyone. One of the names currently synonymous with WWE is Dwayne “The Rock” Johnson. If you haven’t noticed, the dude is just about everywhere, making movies, television appearances, and he has over 67 million followers on Instagram. Also, he’s got some absolutely beautiful Samoan tattoos. When you think of The Rock, you know that his start came out of the circus that is WWE. You think about his nice guy personality and charisma that oozes off the screen. He serves as a bridge between the incredibly niche market of WWE and the mainstream entertainment business. So tattoos don’t always = bad guys.
Heels: AJ Styles, Kevin Owens, Baron Corbin, Braun Strowman, Bray Wyatt, Brock Lesnar, Chris Jericho, Corey Graves (commentator), Charlotte, The Usos, The Club, Rusev, and Seth Rollins. All have tattoos.
But the specificity of the tattoos can be an integral part of expounding a character. Jericho's rocker image might take a hit if he didn't have those rockin' tattoos. The Undertaker might not be as intimidating a presence if he didn't have demons and skulls all over his body. People might not be so afraid of Brock Lesnar if he didn't have a giant fuckin' dagger in the middle of his chest.
As the legendary Diamond Dallas Page said, wrestlers need to “live the gimmick,” and there is no better way to live the gimmick than to have your gimmick be a permanent part of your body.