Today we’re taking a look at what is probably the most heavily represented beer when it comes to tattoos – Pabst Blue Ribbon. Since the mid-19th century the brew has been enjoyed by both hipsters and non-hipsters alike. And trust us, those 1850s hipsters were men and women of the utmost discerning tastes. Let’s face it, Pabst is hip, they’re with it. What better way to show appreciation than by slamming back a cold one? Why with a sick (and totally hip) PBR tattoo, of course.
The rise of PBR in the early 2000s is a really fascinating study in marketing. By the end of the ‘90s, the brand was in a major sales slump. In a few short years, Pabst completely reinvented itself as the de facto beer of choice for the emerging culture of hipsters by seemingly making no changes to the brand. It’s appeal seemingly lies in how authentically uncool it is. Sure, there’s countless millions that have been spent in niche marketing to achieve this goal, but it doesn’t seem like it.
Don’t these PBR tattoos just seem so hip and authentic, just like you? What are you waiting for? Go down a twelve pack of this ancient beverage and muster up the courage to get one yourself. Don’t just take our word for it, listen to the immortal Dennis Hopper on this one.