To commemorate a feeling or place, mantra or name of a loved one, a word or particular expression can have deep and powerful meaning.
With hundreds of thousands of examples to choose from, things can get a little confusing when it comes to deciding which style is right for you. There are various trends to consider while searching for your perfect font. The 90's brought us colorful Graffiti, Chinese Kanji, and the Ambigram - though these styles are relatively ancient now.
Today, we get an overwhelming amount of requests for script lettering which in my opinion is one of those trends (kind of like skinny jeans) that is here to stay and within good reason. It's classic. It looks pretty. It fits the body well. Cursive or Calligraphy script and it's fancier version the double line are seemingly very popular among tattoo collectors, followed by Blackletter or "Chicano" style for the wearer looking for a larger and more detailed & badass piece of art.
Below are a few different lettering examples by well-known artists in their field...
"Loyalty" in Chicano style by Norm Will Rise
"Always Have, Always Will" made by BJ Betts
"Attitude" Nami Chang
"Queen Moth" with Filigree made by BJ Betts
"Cursed" in negative space, "Blessed" double line- both made by BJ Betts
"So Cal" Chicano style by Big Meas
Simple double line with shading - Tim Hendricks
"Motor City" - Tim Hendricks
Serenity Prayer in Blackletter/Olde English made by Scott Bakoss
Fancy & clean double line cursive with gradient shading by Rodrigo Canteras
NEWMAN! A little Blackletter & Chicano style also by Rodrigo Canteras
Tough as nails "Death is the Final Sleep" - Big Meas
Small & delicate made by Luke Wessman
Simple cursive made by Luke Wessman
More simple cursive - Maneko
A clean, simple one by Big Meas
"Stay True" - Big Meas
And for the tattooer or collector looking to brush up on their knowledge, You can purchase BJ Betts guide to all things lettering here -> http://www.saltwatertattoosupply.com/-BJ-Betts_c_21.html his work is among the top in the industry.