What’s in a name? Is there a more cliché Shakespeare quote for hack internet writers to turn to when they need to start another uninspired article? Well, after 15 minutes of staring at a blank word document with my marijuana smoke-addled eyes, I got nothing better. And I’m going to double down on the clichés by following that up with “the devil is in the details.” I’m sorry, there’s too much meta-commentary here, let me just start over.