East Side Ink has come a long way since 1992, when world-renowned tattoo artist Andrea Elston opened shop in the East Village. Back then, tattooing was illegal in New York City and avoided by the mainstream. The shop catered exclusively to hard-core body-art aficionados and developed a reputation as New York’s premier parlor for custom tattoos. Now, a decade and a half later, Josh Lord has partnered up with industry veterans Yadira Mendez-Firvida and Jen Terban, to revive a NYC institution. Our roster of award-winning talent includes Josh Lord, Jessica Mascitti, Jonah Ellis, Gerald Feliciano, Cheo Park, Caesar Bacchus, Angela de Rosette, Dan Bones, Ezechiel Ortega and Tasha Rubinow.