These past years, tattoo has infiltrated mainstream culture with fashion and design. The two are teaming in the car industry.
Many brands are using the tattoo culture. French builder Peugeot has even created a car, the Peugeot 108 Tattoo, which is as customisable as your own skin. To promote its car, the builder has asked famous graphic tattoo artist Xoil to create a tattooed concept car. He has tattooed a dotwork lion on the leather roof of the 108. The car has also got some recent and cool photos with tattooed models to explore the story between the brand and tattooed people. Another car of the brand, the 208, has a TV advert centered on a man with a dragon tattoo. As for German brand Opel, they booked hot tattooed model Keno Weidner to embody the bad boy attitude of their Adam Rocks. But from the tattooed drivers and the tattooed concept cars, we could dream of fully tattooed cars. After all, there is already a tattooed bike... Contemporary artist Philippe Pasqua had already marked minds with his tattooed Ferrari and Lamborghini, with the help of tattoo artists such as Dimitri HK. Is the future of cars, a complete personalisation including tattoos? What we can admire is the place tattooed people are gaining in the advertising. Perfumes, clothes, etc. Brands are using tattoos to show their modernity and originality. And it can help reaching a better tolerance toward tattooed people: it is great to see more and more tattoos on products and marketing. Loving cars and tattoos? Let's admire these tattooed cars and cool inked marketing...
The full TV spot:
Another ad, from tattoo friendly brand Peugeot, but this time for the 208: